PHEW, a digital platform for insurance professionals in Taiwan, has launched an insurance chatbot –  which is said to be the first of its kind in Asia.

The new chatbot can be tailored by insurance advisers as per their individual sales and marketing requirements.

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PruWell International, which operates PHEW, said that launch of the AI-powered chatbot is part of its plan to enhance the way insurance is distributed to consumers.

PruWell International founder and chairman James Liu said: “The Insurance Chatbot empowers insurance professionals and enables them to provide better services to their customers, combining AI and Human Intelligence.”

Taiwan M&A and Private Equity Council founding chairman CY Huang said that the domain know-how in insurance has become more critical than ever in the success of an insurtech startup.

The PHEW Insurance Chatbot offers three main functions including ‘Digital SuperPost,’ ‘Smart Secretary,’ and ‘Data Genius.’

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A personalised marketing tool for insurance advisers, Digital SuperPost is designed to enhance an adviser’s professional image by enabling them to share new product information and insurance knowledge digitally with existing and potential customers.

Smart Secretary will empowers an adviser’s customers to talk with the adviser’s personal Chatbot for numerous functions including facial recognition, financial needs analysis, retirement planning, risk tolerance analysis, among others.

Data Genius, a data-gathering tool, enables an adviser to understand the adviser’s customers’ preferences and interests.

PHEW was established in 2016 as an insurance content provider and was later transformed into an insurance adviser enablement platform.