US-based Allegis Advisor Group, an independent insurance marketing and financial planning firm, has acquired of Beacon Financial, a national marketing organisation, for an unknown sum.

Established in 2000, the acquired entity specialises in annuities, life insurance and Medicare.

Under the terms of the agreement, it will merger with Allegis and combine its resources with latter to provide affiliated advisors access to a comprehensive scope of insurance solutions.

Together, the companies will also offer expanded programmes and services for lead generation, practice development, case design, underwriting and advance market support.

Commenting on the development, Allegis Advisor Group founder and CEO Chris Miller said: “The primary objective of Allegis is to provide concierge-level service to independent advisors nationwide so that they have the extensive tools and support necessary to create the greatest value for their clients.

“Now, with this new partnership, we are expanding both our capabilities and internal talent to further support affiliated advisors in each of their business endeavors.”

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As part of the merger, Allegis will integrate Beacon’s Medicare planning programme. This is expected to provide its affiliated advisors the ability to incorporate Medicare planning into their service offerings, either in-house or in partnership with experienced Medicare planning specialists.

The merger is expected to be completed in the second quarter of next year.

Beacon Financial president and CEO Jeff Lewis said: “Unifying our companies and building upon each firm’s strengths works to deliver the all-encompassing suite of financial solutions advisors need to be successful with insurance and retirement planning.

“The added convenience of being able to access these capabilities through a singular comprehensive source helps advisors save time and resources, which they can now re-invest into fostering client relationships.”

Lewis will take charge as the executive vice-president of business development and COO of the Medicare division at Allegis.

Beacon annuity marketing specialist Joseph Bradley will continue his work with annuities and join the Allegis leadership team.