US-based Crawford has launched a new software-as-a-service (SaaS) to optimise efficiency in estimate management and insurance claims processing.

The new offering, called Asservio, is an automated and digitised platform designed to increase the efficiency of the estimating process and upgrade the estimating quality assurance process. 

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Crawford claims that its new offering can improve process efficiency by 25% or more in comparison to the traditional manual processes.

It leverages smart rules engine to achieve such results.

Additionally, insurance carriers can also customise estimating rules as per their requirement. 

Crawford CEO Rohit Verma said: “Asservio marks yet another digitally-enabled innovation that exemplifies Crawford’s focus on reimagining and simplifying the claims ecosystem.” 

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The SaaS platform is said to generate critical insights in real-time and capture key data analytics through the workflow for improvement.  

Crawford platform solutions global president Larry Thomas said: “Crawford is a recognised industry leader in providing quality and expertise in claims management.

“The introduction of our new digital quality assurance platform reflects our commitment to embracing technology that improves performance and creates compelling claims outcomes for our clients.”

Crawford is an independent provider of claims management and outsourcing solutions to the insurance industry.

In 2018, it rolled out a set of insurance solutions aimed at hotels, restaurants, tourist attractions, resorts, recreation facilities and parks.

In other US insurance industry news, earlier this week, US-based insurtech Sure raised $100m in a Series C funding round led by Declaration Partners and Kinnevik.