Thailand-based carrier Krungthai-AXA Life Insurance has entered into a strategic partnership with virtual assistant developer Sensely.

As part of the collaboration, Krungthai-AXA Life integrated Sensely’s technology and health solutions into its digital solution called Emma by AXA.

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The recently launched app provides policyholders with instant access to healthcare services and policy information.

Emma by AXA features evidence-based Sensely Symptom Checker that supports a combination of voice, chat, and avatar-based interaction. It will provide the users with necessary information based on their reported symptoms.

The app will also have other services such as telehealth, network directory location information, health content and policy information services.

Krungthai-AXA Life chief customer officer Pakawipa Charoentra said: “Providing enhanced access to world-class health services creates immediate value for our members.

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“The Emma platform offers a full spectrum of tools and services to enhance health and wellness, helping members to live their best lives, while being delivered with a modern customer experience that leads the industry.

“Partnering with Sensely helps accelerate our efforts, and we look forward to broadening and deepening the relationship.”

Sensely CEO and co-founder Adam Odessky said: “We’ve been impressed by the AXA team’s commitment to being their policyholders’ go-to resource for accessing and navigating healthcare services in a friendly and helpful manner, with digital services playing a leading role.

“Enabling easy, user-friendly access to trusted health information has never been more important, and we’re looking forward to continuing to work with Krungthai-AXA Life to drive increasing member value over time.”