Property and casualty insurance provider RSA Middle East has entered into a five-year agreement with Emirates NBD to offer general insurance products.

The tie-up will see Emirates NBD distribute RSA’s general insurance offerings on a preferred basis to its customers and staff in the UAE.

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Emirates NBD is a banking group, which operates in the Middle East, North Africa and Turkey (MENAT) region.

Policies to be offered by the bank will include travel, home, motor, and third-party benefits.

The partnership is aimed at increasing insurance penetration in the region by making it readily available.

RSA Middle East expects to benefit from Emirates NBD’s presence in 13 countries and a customer base of 14 million.

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As part of the partnership, the firms also plan to spread awareness about the importance and benefits of having insurance cover.

RSA Middle East CEO Martin Rueegg said: “We are excited to join forces with Emirates NBD, who share the same purpose of putting real customer needs at the forefront of all decision making, to launch meaningful solutions to their staff and customers that can help them get back on their feet when it is needed.”

Emirates NBD senior executive vice president and group head of retail banking and wealth management Suvo Sarkar said: “We are pleased to be entering into a strategic partnership with RSA, a leading insurer in the market, to serve the general insurance needs of our customers.

“As a leading UAE bank, Emirates NBD is deeply committed to customers’ financial wellbeing, and we firmly believe that this partnership will enable us to better serve our customers’ insurance needs.”