In Italy, Prima controls nearly a third of the country’s online motor insurance market. Credit: NONGASIMO via Shutterstock.

Italian insurance start-up Prima Assicurazioni is seeking indicative offers from potential parties for a minority stake in the company, reported Reuters, citing two undisclosed sources.

The move comes as the company looks to raise more funds and attract a new minority partner.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Prima Assicurazioni could be valued at around €1bn ($1.1bn) in the deal, the sources added.

Prima has been approaching potential private equity investors to provide funding to support its expansion plans.

The sources also stated that the company’s existing shareholders could divest a part of their holdings to raise the capital.

Prima co-founder Teodoro D’Ambrosio is the group’s largest shareholder. Other shareholders include Blackstone, Goldman Sachs and Carlyle, according to a Prima spokesperson.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The decision by the Italian insurtech company to sell off its stake was made in the face of difficult market circumstances and a drop in private equity activities.

Earlier this year, citing Italian press, Reuters reported that Prima Assicurazioni selected bankers at financial services company JPMorgan to raise financing.

In May 2023, Prima Assicurazioni named Matthew Donaldson as the new president of the board of directors.

Founded in 2015, Prima Assicurazioni offers online motor and home insurance products in partnership with Munich Re and Swiss Re.

In Italy, Prima controls nearly a third of the country’s online motor insurance market.

The company, which sets quotes for its partners’ policies using technology such as big data analytics, is also planning to expand its operations into Spain and Britain.