Heinz Arabia has unveiled a ketchup insurance policy, with an aim to address the issue of ketchup spills.
The insurance coverage, claimed to the first of its kind across the globe, is set to provide relief from the stress associated with accidental ketchup stains and mishaps.
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Heinz Arabia said the inspiration behind this insurance policy stems from numerous social media posts depicting ketchup-related accidents.
In response, Heinz Arabia crafted an insurance package that encompasses 57 varied types of ketchup spill claims, ensuring extensive coverage for consumers.
As part of the strategic move, Heinz Arabia has collaborated with MyBenefits, an employee benefits app, to roll out the novel ketchup insurance policy.
The policy is tailored to offer quick and straightforward compensation for a variety of ketchup spill scenarios, ranging from stained carpets and clothes to splatters on pets, ceilings or sofas.
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By GlobalDataFor Heinz customers in the UAE, the insurance policy provides an array of compensatory rewards.
These rewards include services such as home cleaning, laundry, handyman assistance and even luxurious spa treatments, all of which are accessible via the MyBenefits app.
The company has invited customers who have experienced a ketchup-related incident covered in claims to apply for compensation.
Applications can be made through Heinz Arabia’s official website or social media platforms.
Kraft Heinz MEA head of marketing Passant El Ghannam said: “Here at Heinz, we know our fans’ love for our ketchup can sometimes be, well, a bit over the top. Our research tells us that 48% of them have ketchup accidents all the time, but 91% swear their love for Heinz makes it totally worth it.
“That is why we are rolling out ketchup insurance – to turn messy moments into pure joy and convenience for our die-hard fans, letting them enjoy their ketchup incidents worry-free.”
In other news from the Middle East insurance sector, BMS, a UK-based specialist insurance and reinsurance broker, recently expanded its footprint by acquiring a majority stake in insurance broker BBM.
With the stake acquisition in BBM, which has offices in Abu Dhabi and Dubai, BMS marked its entry into the region.
