The Guardian Life Insurance Company of America and Pelago have signed a partnership for substance use management, including tobacco.

For Guardian members with workplace-sponsored dental insurance, Pelago will guide and support individuals through a personalised and confidential tobacco cessation programme mixing digital solutions and human coaching.

Through the partnership, Guardian members and their families can chase a tobacco-free life with access to a dedicated Pelago care coach.

In addition, digital tool such as personalised tracking and cognitive therapy content are available if needed.

The addition of tobacco cessation as an included solution to Guardian’s workplace-sponsored dental insurance illustrates Guardian’s commitment to pursuing a broader oral health wellness strategy and further differentiates Guardian’s market-leading dental offering. 

“Choosing to reduce or eliminate the use of tobacco can be a life altering decision. But, the road to quitting can be difficult. Whether it is our member, their children, or another covered family member leveraging the cessation program, Pelago’s services will help us be a better resource to individuals as they make daily well-being and lifestyle changes in pursuit of a tobacco-free life,” said Jill Purcell, head of dental and vision product and network management at Guardian.

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“While overall tobacco usage rates have declined, usage remains stubbornly high among workers in certain industries,” added Pelago CEO and co-founder, Yusuf Sherwani, M.D. “With many employees getting dental benefits through their workplace, employers have an outsized opportunity to influence cessation efforts, employee well-being, and cost savings. Especially for small and mid-size businesses who might otherwise not be able to afford a stand-alone programme, we’re excited to partner with Guardian to offer effective substance use management through our tobacco cessation support and include it as part of workplace-sponsored dental benefits.”