Embedded insurance platform Embri has expanded its product offerings to include bike and high-end tech insurance.

These additions boost Embri and its existing embedded insurance solutions for luxury watches and jewellery.

Furthermore, it is not easier for retailers to lanch insurance offerings to protect customers’ valuable possessions.

Robert McCarthy, non-executive chair of Embri and former retail executive at John Lewis and Waitrose, expressed his strong support for the expansion: “Embri’s innovative approach to embedded insurance means that customers can now protect their purchases immediately, as part of their buying journey. This not only simplifies the process but also ensures that people can enjoy their valuables without worry from the moment they leave the store.”

Craig Harper-Aston, strategic adviser at Embri, added: “The future of insurance is embedded. By integrating insurance at the point of sale, we’re removing traditional friction points and making it easier for customers to access protection when it matters most. We’re excited to bring this capability to high-end tech and bike insurance, where we know there’s a strong demand for convenient, real-time coverage.”

Simon Ball, director at Embri, noted: “Our goal is to redefine insurance for luxury and high-value items. With thefts and high-value claims on the rise, we’re proud to offer a solution that addresses both consumer convenience and peace of mind. By embedding insurance within the purchasing process, we’re making insurance more accessible and relevant to today’s market demands.”

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In May 2024, Embri launched to offer integrated insurance solutions suitable for the high-end luxury retail sector.

The Embri platform has the goal of revolutionising the way luxury retailers provide insurance solutions to their clientele.