This move aligns with Aviva’s goal to expand on the distribution partnerships established by AIG Life, which Aviva acquired in April this year. Credit: JHVEPhoto/Shutterstock.

Aviva has sealed a new five-year partnership with NatWest Group, which from autumn 2025 will see Aviva’s protection insurance products distributed through the latter’s UK retail banking brands including NatWest, RBS and Ulster Bank.  

Customers of the three retail banking brands will soon have access to a range of Aviva protection products such as term life insurance, critical illness cover and guaranteed over-50s life insurance. 

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These insurance offerings will come with the added benefit of Aviva’s Digicare+ application, designed to assist customers in identifying and managing health and well-being issues.  

Customers can acquire insurance through their mobile banking app, which will pre-populate their details, as well as online or via telephone.  

Additionally, a term life insurance quote will be integrated into the digital mortgage application process, streamlining purchase protection cover. 

This move aligns with Aviva’s goal to expand on the distribution partnerships established by AIG Life, which Aviva acquired in April this year. 

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It is an extension of the existing relationship between NatWest Group and AIG Life, now under Aviva’s ownership.  

The initial partnership was established in 2017.  

Aviva Protection Portfolio Distribution director Daren Boys said: “The Group has a strong digital customer strategy that we are able to complement through our market-leading protection underwriting and pricing capabilities, which harness our comprehensive data science capability.” 

NatWest Group Proposition and Protection head Lloyd Cochrane said: “This new ability to offer Aviva’s protection insurance products to our retail banking customers feeds into our wider strategic goal of meeting our customers at their point of need.”