The integration with e-commerce platforms allows for real-time sales projections and data analysis. Credit: William Potter/Shutterstock.

Hong Kong-based insurance companies YAS and QBE Hong Kong have launched the ‘pay-as-you-sell’ concept for local e-commerce merchants. 

This insurance product, underwritten by QBE and distributed through YAS, is designed to support Hong Kong enterprises operating on major e-commerce platforms such as Amazon, eBay and Shopify, targeting the US market. 

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The policy offers coverage for liabilities including bodily injury, property damage and personal injury, as well as medical payments.  

It is said that e-commerce sellers in Hong Kong will benefit from a fair and dynamic monthly premium pricing structure directly linked to their online sales performance, facilitated by the ‘on-demand’ insurance model. 

The insurance model integrates with all e-commerce platforms, enabling real-time sales projections and data analysis. 

This cost-effective and efficient insurance solution designed for Hong Kong’s online sellers utilises technology developed by insurtech company Assureful. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

It uses AI to analyse risk profiles and needs to ensure that merchants are neither over-insured nor under-insured. 

YAS co-founder William Lee said: “This partnership offers Hong Kong merchants a solution that scales with their business and helps them launch out into the global market. We are using real-time data for AI risk profiling to do 21st century insurance, yet another step towards crowning Hong Kong as the international insurance centre.” 

QBE North Asia distribution regional head and CEO Lei Yu said: “We are proud to pioneer the ‘Pay-as-you-sell’ concept for product liability insurance for local merchants, through this tie-up with YAS and Assureful. 

“Given the vast market opportunity in e-commerce, Hong Kong-based merchants need a global insurance provider with the track record and requisite expertise like QBE, who can give them the confidence and peace of mind in executing more cross-border trading.”