This policy is said to tackle the issue of insurance being a major barrier to home purchases by leveraging Embark’s proprietary technology. Credit: Doidam 10 / Shutterstock.

Security First Insurance has teamed up with Embark MGA to offer the HO5 homeowners insurance programme in Florida for new home builders. 

The HO5 programme aims to simplify the process of obtaining insurance for new homeowners by embedding it into the home-buying journey.  

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This initiative is said to address the issue of insurance being a major barrier to home purchases by leveraging Embark’s proprietary technology and backed by custom solutions. 

The programme integrates insurance quotes directly into the home-buying and mortgage qualification process.  

Builders’ home inventory, community details, and model data are preloaded into the system, which allows for accurate, bindable quotes without the need for lengthy applications. 

This approach is designed to reduce closing delays and remove much of the friction typically encountered during the home-buying journey.  

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It electronically shares insurance information with builders’ mortgage and title partners, further streamlining the process. 

The features of the policy include open-perils coverage, which provides broad protection with fewer exclusions than standard homeowners’ insurance policies.  

Embark Distribution EVP Brian Crumbaker said: “We are thrilled to partner with Security First Insurance, a company that shares our commitment to innovation and delivering exceptional, customer-centric service.

“We look forward to supporting the unique needs of new home builders and their clients. This new embedded product stands out with its competitive pricing and broad coverage options, offering a superior solution in the Florida market.”

Security First product and underwriting SVP Bob Ketchum stated: “This partnership with Embark allows Security First to expand our reach into a new segment of Florida homeowners. We pride ourselves on innovative product design and exceptional service and promise to be there for our customers when they need us the most.”