The acquisition includes American Heritage Life Insurance Company, which will eventually operate under The Standard brand.
As part of this transaction, WTW will also buy ProfitGuard, a credit risk management service.
The investment will help Icen expand its presence in Europe and North America.
The practice, the result of financial lines integration, specialises in insurance broking, risk advisory and claims for financial and professional insurance lines.
The new MGA is expected to launch in late 2025, contingent on regulatory approvals.
This authorisation enables the company to manage accident and health claims for Lloyd's syndicates.
Soeren Soltysiak, based in Singapore, will report directly to George Attard, APAC CEO of Reinsurance Solutions.