The transaction was Acera’s ninth partnership deal in 2024. Credit: PeopleImages.com – Yuri A/Shutterstock.

Alberta-based broker Acera Insurance Services has partnered with BMA Group, marking the company’s first expansion into Saskatchewan, Canada.  

This move extends the reach of Acera’s specialty benefits division, part of the company’s plan to strengthen its presence as an independent Canadian-owned brokerage. 

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BMA Group, which is based in Saskatoon, has specialised in designing and maintaining “competitive plans” for local businesses since 2012.  

With this deal, BMA Group will ultimately evolve into Acera Benefits.  

The company says the transaction was Acera’s ninth collaboration deal in 2024. 

Acera strengthened its footprint in Saskatchewan with the recent opening of a property and casualty branch at 1249 8 Street East in Saskatoon.  

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BMA Group president Don Bristow said: “As a multi-generational family business, we decided to join Acera Insurance because they uniquely offer a true partnership, versus an acquisition. 

“Our local team remains committed to supporting our clients and communities, and looks forward to expanding the resources, solutions and value we have to offer as part of the Acera Benefits team.”  

Acera Insurance group benefits president Tony Fairfield said: “We are pleased to welcome the BMA Group team to our organisation as we continue to expand the reach of Acera Benefits. 

“Don Bristow and his team have built a solid reputation locally for their client-focused approach. Together, we look forward to carrying on our shared value of putting people first, as well as offering expanded solutions and options to businesses across the Prairies.”  

Acera Insurance offers tailored insurance and risk management services for both individual and business clients across the country.