Supplemental health insurance provider Aflac has announced a partnership with Nayya to enhance the claims experience for employees.
Through this partnership, Nayya – which provides customised advice on digital benefits – will power the integration of supplemental health claims for a subset of employers in Aflac’s group benefits sector.
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According to the 2023–2024 Aflac WorkForces Report, nearly half of all employees would struggle to cover out-of-pocket costs exceeding $1,000 for unforeseen medical events.
With medical expenses on the rise, coupled with higher deductibles and economic challenges, consumers are under increasing financial strain.
Aflac said its initiative with Nayya is designed to alleviate these financial burdens by proactively informing insureds about their Aflac benefits during eligible medical events.
Nayya’s technology facilitates this by aligning medical claims data with supplemental health plans.
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By GlobalDataThe partnership is expected to boost customer satisfaction for Aflac, leading to increased benefits utilisation and stronger account retention.
Aflac senior vice-president of group voluntary benefits Bob Ruff said: “Aflac has made the claims experience a priority for our clients for more than 65 years. We have delivered on this promise in many ways, including our wellness campaigns that promote the usage of our plans and creating a digital-first claims experience through MyAflac mobile app and web portal.
“We remain focused on simplifying the claims process by adding this robust, proactive medical claims integration solution as a natural extension of our long-standing values. We are excited to partner with Nayya on this journey.”
Nayya CEO Sina Chehrazi said: “As a technology provider, we have long admired the integrity of Aflac’s approach to customer service, which is a key component of what makes them one of the leading insurance carriers in the US and Japan.
“The group benefits industry is in a state of bifurcation: industry leaders are meaningfully investing in claims in a differentiated way. Aflac is an example of an industry leader doubling down for leading employers during challenging times that their employees may face.”
In October 2023, life insurance company MetLife also entered into a partnership with Nayya.
In March 2022, Nayya secured $55m funding in its Series C funding round led by ICONIQ Growth, with participation from new investor Transformation Capital and existing investors Felicis Ventures and SemperVirens.
