Allianz confirms its faith in Formula One

With over 10 years of
experience in Formula One racing, Allianz has reaffirmed its faith
in the fast world of motor racing as a marketing
platform.

“An evaluation of various
global sponsorship platforms and of Allianz’s activities over the
past 10 years has shown that this engagement remains the strongest
platform for global brand building, and for the communication of
key safety messages to a worldwide audience”, the European insurer
said in a statement.

Allianz first entered into
Formula One in 2000, partnering with the Williams F1 team. In 2002,
trackside advertising was initiated to drive brand awareness
worldwide, primarily targeting Europe and Asia. In 2007, Allianz
became an “Official Global Partner of Formula One.”

Allianz’s specific
involvement in Formula One racing involves provision of the
official safety car, which is sent on to the race track by
officials in a caution period, and the official medical car which
is sent on to the track if an accident occurs.

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