AmeriLife Group has acquired Philadelphia-based independent field marketing organisation Senior Resource Group (SRG) for an undisclosed sum.
As a part of the transaction, AmeriLife has also acquired Philadelphia-based independent insurance agency Senior Family Services (SFS) and Atlantic City-based bilingual field marketing brokerage firm Right Choice (RC).
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SFS owners Anthony Souders, Nicholas Germak, and Elena Burenko will become members of SRG along with Right Choice owners Licy Bonilla and Eglis Craffey.
The combination of these entities will leverage operational collaboration across these groups, said the company.
AmeriLife Chairman and CEO Scott Perry said: “We are excited to welcome Senior Resource Group, as well as Senior Family Services and Right Choice, to the AmeriLife family.
“The synergies among these three groups will expand our multi-cultural distribution, as well as our reach into the northeast, particularly with regional insurance carriers. SRG was already a top-performing Medicare sales agency in the Philadelphia metro area; merging these groups together with AmeriLife creates unlimited potential.”
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By GlobalDataSenior Resource Group co-founder Joshua Rhodes said: “AmeriLife is known for its strategic partnerships that benefit all parties involved by expanding distribution capabilities and growing the marketplace.”
Souders added: “AmeriLife’s holistic approach to product delivery meshes seamlessly with our business model.
“This partnership gives us access to the tools and training that will allow us to expand our multi-cultural distribution platform and reach more clients.”
The combined SRG will be a part of AmeriLife’s Life & Health Brokerage Distribution division.
Last month, AmeriLife snapped up Austin, Texas-based American Benefits Exchange for an undisclosed amount.
