Upon completion of the proposed transaction, the purchased entity will be combined with the newly formed Beacon Life Funds, to strengthen the life settlement business.
LIB, which operates as a life settlement financial services business, was set up in 1995. The company offers terminally ill patients with guidance on the brokerage of viatical and life settlements.
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Anthem chief financial officer Ed Place said: "Through an equity investment in this industry, Anthem seized an opportunity to combine our unique capabilities with strong industry expertise in order to enable even more timely service and solutions for individuals in need.
"We believe that our marketing abilities and data analysis toolbox will be a game-changer in an industry that’s beginning to experience rapid growth."
Anthem Management, a part of the Anthem Media Group family of companies, offers technology, data, informatics, professional services, custom marketing and media solutions to the world’s leading and emerging brands.
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