AXA Equitable Life Insurance Company, the primary US subsidiary of the global AXA Group, has simplified its umbrella brand in the country to AXA.
In order to reflect its new strategy, AXA in the US has unveiled a new, customer-centered website, with improved navigation, a Step Ahead Guide, and can be viewed on multiple types of devices.
Go deeper with GlobalData
AXA chairman and CEO Mark Pearson said that the power of its brand comes not from a logo or a commercial, but rather from a consistent set of experiences provided for its customers, resulting in a lifelong relationship of trust.
"For us, this is not just a cosmetic name change or another advertising campaign, but rather a unification of the AXA brand and a significant, long-term investment in customer experience," Pearson added.
AXA Group offers an array of insurance, wealth management and retirement products and services to 102 million clients in 57 nations across the globe.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
