Axonic Insurance Services (AIS) has selected Hexure’s FireLight e-application platform to launch its Waypoint Multi-Year Guaranteed Annuity (MYGA) product.
According to Hexure, this move will provide AIS’ partners with expedited access to submit annuity applications, facilitating the distribution of the MYGA product.
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FireLight is a digital sales platform designed for carriers and distributors to enhance customer-focused sales, streamline submissions, minimise paperwork, ensure regulatory compliance and improve order accuracy.
With this move, AIS aims to deliver a digital and accessible annuity sales process to its distribution partners, with the goal of effectively providing annuity products to US-based consumers.
In November 2024, Luma Financial Technologies strengthened its partnership with Hexure by integrating FireLight’s life insurance capabilities into its platform.
Hexure stated that FireLight’s distribution network and its “large” base of financial professionals, who are already familiar with the platform, will allow AIS to accelerate its market entry while offering an intuitive e-application experience.
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By GlobalDataAIS CEO Michael Gordon said: “FireLight is a leader in the electronic processing of annuities and is a critical provider for many of our most important distribution partners.
“We are excited to have our first product up on the platform, and we look forward to introducing many more in the months and years to come.”
Hexure president Kevin Pohmer said: “We are proud to support AIS as they enter the market by providing the technology required to drive their sales goals and fuel business growth.
“FireLight’s capabilities streamline data capture, signature collection and in-good-order application submissions, enabling financial professionals to quickly and efficiently integrate AIS’ products into clients’ financial plans.”
Hexure recently partnered with insurtech company Pulse Point Management, bringing together the FireLight sales platform and PulseEcto1 solution within the PulseConnect system.
