Bajaj Allianz Life Insurance has formed a strategic partnership with India Post Payments Bank (IPPB) and the Department of Posts (DoP) to tap rural customers in India.

The insurance firm, which is a joint venture between Bajaj Finserv and German insurer Allianz, plans to offer a term and an annuity insurance offering.

The life insurer seeks to leverage the IPPB network of 650 branches and over 1,36,000 banking access points to offer coverage to the underserved rural population of India.

Bajaj Allianz Life Insurance’s products to be offered are Bajaj Allianz Life Smart Protect Goal and Bajaj Allianz Life Guaranteed Pension Goal.

The term insurance offering, Bajaj Allianz Life Smart Protect Goal, is designed to provide financial assistance to  families in the event of the demise of the bread earner.

Bajaj Allianz Life Guaranteed Pension Goal is an annuity product providing guaranteed and fixed regular income until the insured is alive.

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IPPB managing director and CEO J Venkatramu said: “Through our deep and robust network of banking access points, and Gramin Dak Sevaks and Postmen, we are committed to offering comprehensive financial solutions to our customers.”

Bajaj Allianz Life Insurance MD & CEO Tarun Chugh said: “We are confident that this partnership will play an integral role in increasing the adoption of life insurance across various customer segments. Our tech-enabled services and enhancements towards this alliance are designed keeping our customer’s ease of experience and delight in mind.”