Price Forbes has announced that Besso Sigorta, a subsidiary of Besso Insurance Group and a licensed broker in the Turkish market, will now rebrand as Price Forbes Türkiye.
The rebranding follows the acquisition of Besso Insurance Group by BGC Partners in 2017.
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In 2021, the Ardonagh Group acquired BGC Partners’ insurance operations for $500m (£402.79m), with Ardonagh Specialty now serving as the holding company for independent brokers including Price Forbes.
Gökçen Süer has been appointed as chairman and CEO of Price Forbes Türkiye.
He has more than 20 years of experience in wholesale and reinsurance broking and has been instrumental in driving the company’s growth.
His career includes founding Türkiye’s first wholesale broker, GRC Re, and the role of chairman at Howden Sigorta and GRC Howden Re.
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By GlobalDataSüer will lead the rebrand and drive the company’s expansion into Türkiye, the Middle East and the Commonwealth of Independent States (CIS) regions.
The new entity is expected to enhance its service offerings, focusing on wholesale and reinsurance broking solutions.
These include expertise in managing “complex and industrial risks”, crafting specialty solutions and providing treaty reinsurance.
Commenting on the appointment, Süer said: “The reputation of the Price Forbes brand and the growth journey of the Ardonagh Group were key factors that attracted me to this role. I am excited to join at the start of an exciting new chapter for the team, who are focused on creating the best-quality services and solutions to clients in Türkiye and the wider region.
“Our ambition is to become the most trusted reinsurance and wholesale broker in Türkiye, as well as a reputable partner for our clients across the Middle East and CIS regions.”
Price Forbes specialty broking CEO John Thompson added: “Gökçen’s track record of building and leading successful businesses makes him the ideal person to drive Price Forbes Türkiye forward. His deep market knowledge and established relationships will be instrumental in strengthening our presence in the region and achieving our long-term growth objectives.”
Last month, Price Forbes Singapore appointed Antonio Calder-Smith as head of facultative financial lines.
