British Friendly has expanded its discretionary Mutual Benefits programme with three initiatives focused on health and wellbeing.

The friendly society has partnered with Health Cash Plan provider Health Shield to offer a bespoke Health Cash Plan to their income protection policyholders. Members can purchase this Health Cash Plan from £2, which will enable them to claim cashback on health expenses such as dental, optical, prescriptions and specialist consultations.

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British Friendly is also offering a limited number of Health MOTs for members at no extra charge until January 17, 2018.

These health checks involve a questionnaire about current health, lifestyle and family history, height, weight and waist measurements, blood pressure and a blood sample.

To help members get active and better understand their health and fitness levels, British Friendly members can get a 23% discount on a range of Fitbit devices.

Nick Telfer, British Friendly product and marketing director said: “Our innovative Mutual Benefits programme is offering an increasing range of complementary benefits and services that are helping our members to feel both financially and physically fit. This latest initiative addresses our members’ health and wellbeing and guarantees they see value regardless of whether they claim.”

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Ian Sawyer, managing director at Assured Futures, said: “It is encouraging to see how the Mutual Benefits programme is developing and improving as it becomes more embedded in the market. Clients want to feel there is an ongoing relationship there to support them, and not just that they have been sold a product – even one as important as income protection.”