British Friendly has introduced an online adviser toolkit designed to help advisers with their income protection sales.

In order to make advising process easier for advisers, the site provides tools, tips and supporting material. Leveraging the new toolkit, advisers can better illustrate the importance of income protection.

The new tool kit features claims case studies, adviser guides and recommendation reasons in addition to infographics and videos.

British Friendly product and marketing director Nick Telfer said: “One of our core principles is to be easy to do business with and the adviser toolkit is one of the ways we’re upholding this principle, by further supporting advisers in the sale of income protection.”

“We also listen to their feedback and our survey shows that we value advisers’ input and we listen to and act on what they tell us they need.”

So far, British Friendly has rolled out its discretionary mutual benefits programme, a new discretionary bereavement benefit and has hired a number of employees.