US-based insurance company Confie has unified its Standard Personal Lines & Commercial Insurance businesses under a single brand called InsureOne.

InsureOne aims to offer competitive pricing, extensive coverage and product diversity such as auto, home, commercial and life for families and business owners.

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In the future, Confie plans to expand the reach of its Standard Personal Lines & Commercial Insurance business throughout the country.

The company also intends to scale its customer service programme with the increase in product offerings.

At the same time, Confie plans to expand its presence in current US markets.

Confie CEO Cesar Soriano said: “We’re excited for this move because it’s a symbol of strength and unity that will pave the way toward diversifying our business.

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“With InsureOne, we’ll be able to expand our operations and provide better offerings for our clients across the country, in all 50 states.”

As a portfolio company of Abry Partners, Confie was founded in 2008 and focuses on personal lines and small commercial insurance.

Last month, The Carlyle Group signed a definitive agreement to acquire a majority stake in The Hilb Group from Abry Partners.

In August, Abry Partners agreed to acquire Portfolio Holding from Capital Z Partners, a New York-based private equity firm. Portfolio offers finance and insurance services to automotive dealers across the US.