Insurtech company Cover Genius has joined hands with travel agency company Priceline to provide embedded travel protection for customers in North America.
This collaboration will see the integration of Cover Genius’ XCover distribution platform into Priceline’s system, offering protection for flights, hotels, rental cars and travel packages.
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With the integration, customers can manage their protection plans directly through their XCover accounts.
They can review policy details, access support, file claims and receive payments for approved claims, all in multiple languages and currencies.
This solution is designed to streamline the travel insurance process for Priceline’s customers.
Cover Genius’ approach to protection includes an application programming interface (API), AI-powered policy recommendations, user interface testing for optimisation and a variety of insurance products.
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By GlobalDataXCover Protection is currently available to Priceline customers in the US and Canada, with plans to expand to more markets.
Cover Genius CEO and co-founder Angus McDonald said: “We are excited to collaborate with Priceline to bring our customer-centric protection to their travellers. We avoid ‘off-the-shelf’ offerings and build technology-driven solutions that we constantly test and iterate for the best possible insurance experience.
“This helps develop meaningful touchpoints with customers and drives additional revenue for our partners – in fact, after launching with us, Priceline saw an increase in insurance attach rates.”
Priceline vice-president of rental car and ancillary products Lucy Bueti said: “Our partnership with Cover Genius reinforces our commitment to revolutionise travel through pioneering technology.
“Through Cover Genius’ flexible platform and range of technology features, we are able to launch and continuously improve our travel protection products to ensure they cater to the evolving needs of our customers. With the peace of mind their trip is protected, our customers can focus on the moments that matter most during their travels.”
The partnership follows Cover Genius’ recent $80m Series E fundraise, which was led by Spark Capital and also included contributions from Dawn Capital, King River Capital and G Squared.
