The rollout will begin with auto insurance, aiming to simplify the process for members. Credit: Shutter z/Shutterstock.

Insurtech company Sure has partnered with CU Financial Group (CUFG) to introduce SimpleQuote, a digital insurance solution for credit unions.  

SimpleQuote, built on Sure’s digital insurance technology, empowers CUFG’s network of credit unions to offer digital insurance experience for members. 

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The rollout will begin with auto insurance, aiming to simplify the process for members. 

This collaboration leverages Sure’s distribution technology and network of carriers, and CUFG’s credit union base.

By offering direct services to credit union members, CUFG is addressing their insurance needs within the familiar environment of their trusted credit union.  

Sure CEO and co-founder Wayne Slavin said: “The pandemic accelerated the shift to digital financial services that companies had long neglected, and credit unions are some of the last holdouts to adapt to changing consumer preferences for digital. The first mover advantage is real, and CUFG is helping to lead credit unions into the future of digital insurance with SimpleQuote.” 

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CUFG Sales and Operations vice-president Christian Marrder stated: “At CUFG, our network of credit unions looks to us to tailor their insurance programmes to fit their individual member needs.  

“What we were lacking was the technology and distribution platform to remove the friction from this experience and offer the first fully digital insurance experience ever available to credit union members. Our ultimate goal at CUFG is to empower members to purchase insurance directly at their credit union, eliminating a fragmented process.”