Humanising Autonomy, which creates software for driverless cars, has raised $5.3m in funding, led by global fintech and insurtech investor Anthemis Group.

Japanese VC fund Global Brain Corporation, Germany-based Amplifier and Silicon Valley-based Synapse Partners were also involved in the investment.

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The funding will go towards deploying Humanising Autonomy’s AI-powered technology at scale. Already deployed in the US, Japan, Germany, and the UK, the software aims to make cities better for pedestrians.

Humanising Autonomy is able to predict the full range of pedestrian and vulnerable road user behaviour in real time. Launched in 2017, it utilises the power of ubiquitous visual camera data to accelerate adoption rate of autonomous technology.

“Our vision has always been to set the global standard for how autonomous systems interact with people,” said Maya Pindeus, CEO of Humanising Autonomy.

She added: “We now have the resources to rapidly scale our company and are excited to expand the reach of our technology across all levels of automation and increase our deployments around the world.”

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Matthew Jones, Principal at Anthemis, said: “Understanding and predicting complex human behaviour remains one of the biggest mobility-related technology challenges. We’re very proud to support Maya, Leslie, Raunaq and the team as they tackle this problem head on. We’re looking forward to seeing how the impact of this remarkable technology will enable further development of automated mobility systems in cities, as well as improving efficiency across automotive, logistics, manufacturing, aviation and smart infrastructure.”

The software is deployed in both human-driven and autonomous vehicles, to increase the safety of vulnerable road users, help with regulatory compliance, and reach Vision Zero goals. While the start-up is currently focusing on Urban Mobility, it is planning to grow into adjacent markets and enable safer implementation of autonomous technologies across the world.

Founded by Raunaq Bose, Leslie Nooteboom and Maya Pindeus, Humanising Autonomy wants to set the global standard for human-machine interactions. The company developed an intent prediction platform that predicts the full range of pedestrian behaviour across different environments and cities.