The move aims to enhance Equisoft’s suite of tools for small and mid-sized life insurance carriers. Credit: Tapati Rinchumrus/Shutterstock.

Digital insurance solutions provider Equisoft has acquired Atlanta, US-based VisCalc, which offers software-as-a-service (SaaS) illustration software for life insurers.  

Financial details of the acquisition remain undisclosed. 

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Set up in 2017, VisCalc offers both desktop and cloud-based illustration software that simplifies the creation of fully compliant National Association of Insurance Commissioners (NAIC) illustrations.  

The software is designed to improve the user experience for insurance agents through interactive and clear presentations of potential insurance outcomes. 

The purchase of VisCalc is said to enhance Equisoft’s suite of tools for small and mid-sized life insurance carriers. 

It adds VisCalc’s agent-centric solutions to Equisoft’s offerings of a SaaS policy administration system, digital sales and services solutions, an agency management system and advisor tools. 

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VisCalc co-owner and co-founder Roger Gertz said: “Together with Josh DeBoer, we created VisCalc – a solution designed by agents, for agents – to simplify the process, enhance usability and empower agents to prioritise their clients’ needs. We are thrilled about this next chapter for VisCalc with Equisoft and are confident in the bright future it holds for the clients we serve.” 

VisCalc co-owner and co-founder Josh DeBoer added: “It has been my pleasure to work with Roger over these last years to create an innovative, affordable illustration solution for life insurance carriers. I am looking forward to working with Equisoft to push the boundaries of what this technology can offer to our existing clients and to the wider market.”  

This follows the appointment of Brian Simpson as Equisoft’s vice-president for insurance solutions in the US last month. Simpson has more than three decades of experience in the life, health and annuity domains.