US-based insurance firm Farmers Mutual Hail (FMH) has partnered with TruAcre as a part of its investment strategy in the future of digital agriculture (digital ag) solutions.
Through this partnership, FMH and TruAcre will leverage each other’s offerings to add value to the risk management programmes of their farmer customers.
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Initially, TruAcre only provided crop insurance to farmers.
However, due to the growing need, it has been providing on-farm technology which supports all makes, models and colours of farm technology equipment.
Presently, the firm supports farmers across Iowa, Illinois, and Missouri through multiple precision ag technology services.
TruAcre CEO Jason Norton said: “We already enjoy a strong relationship with FMH, and to have a company with their experience in the digital ag space as a partner in TruAcre is very exciting.
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By GlobalData“This partnership will accelerate TruAcre’s ability to scale with strategic guidance from FMH.”
FMH uses the speed and accuracy of precision data for reporting and claims processes with its precision crop insurance solutions.
FMH president and CEO Ron Rutledge said: “FMH continues to execute its investment strategy through exciting partnerships like this one.
“Not only will our investment in TruAcre help to grow a company that aligns with our own goals for the ag industry, but the partnership will also help FMH continue to advance its leadership position in providing digital agriculture solutions to our ag insurance agencies and customers.”
“As this partnership continues to take shape, we think farmers across the U.S. will benefit from what both companies can bring to the table.”
Last year in August, Farmers Mutual Hail rolled out its agency support tool across the US, in partnership with tech start-up company FindBob.
