Flipkart has joined forces with Bajaj Allianz to launch an insurance programme for smartphones.

The move marks the e-commerce firm’s foray into the insurance segment. It will initially provide customised insurance solutions for smartphones sold on its shopping platform.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The Walmart-owned company obtained a corporate agent licence from Bajaj Allianz to offer the insurance service.

Customers shopping on the platform can use the proposition from 10 October 2018. It also marks the start of the e-commerce firm’s festival offer The Big Billion Days.

Furthermore, the insurance will be available in cash payout option or free pick-up and drop service.

Flipkart plans

Bajaj Allianz General Insurance MD and CEO Tapan Singhel said: “We together are starting with the CMP plan, i.e. complete protection plan for mobile phones, in a category that Flipkart leads, adding value for millions of its customers.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Customers can purchase the insurance plan as soon as they buy the device, with plans starting from INR99 ($1.34).

The insurance plan will be activated from the delivery day and have a one-year validity period. It will cover accidental, screen, and liquid damage as well as theft.

Customers can make claims through the firm’s app, via email or a phone call.

VP and head of fintech Ravi Garikipati said: “In line with our customer-first policy and as the market leader in this segment, insurance felt like the logical next step in providing consumers with excellent after-sales care for their phones.

“The plan, from purchase to claim, will be completely integrated into our online platform, which customers are already familiar with and trust.”