Generali Group, an Italian insurance company, has launched its RedClick brand in Ireland, reported RTE.
This launch comes after Generali’s acquisition of Liberty Insurance’s operations in the region last year, which was part of a broader agreement valued at €2.3bn ($2.5bn).
Go deeper with GlobalData
The agreement saw Liberty Mutual Insurance in the US divest its personal and small business operations in Western Europe, including Liberty Insurance, to Generali.
Liberty Mutual had established its presence in Ireland in 2011 by acquiring parts of the Quinn Insurance business.
Generali revealed that Liberty Insurance will undergo a rebranding to become RedClick in Ireland.
The company is also planning to broaden its product range by adding property and casualty insurance to its existing portfolio.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataRedClick aims to maintain its service to the existing customer base, which exceeds 250,000 clients in Ireland, who currently hold motor and home insurance policies with the company.
Furthermore, RedClick is set to continue its partnerships with 250 broker agencies throughout Ireland.
It will also engage with customers directly through its established channels.
The company currently employs over 400 staff members across its offices in Cavan, Enniskillen, and Dublin.
Besides, Generali has appointed Lorenzo Ioan as the general manager for RedClick in both Ireland and Northern Ireland.
Ioan formerly held the position of business transformation head at Generali’s international business unit.
Generali Group deputy CEO of insurance Jaime Anchústegui expressed enthusiasm about the launch of RedClick in Ireland, emphasising how the expertise of its local team is complemented by the strengths of Generali.
Anchústegui added: “We also welcome the opportunity to deepen our relationships with our existing Ireland-based customers and brokers and are excited to engage with new customers as well as bring renewed competition to the Irish market, shaped by our robust and sustainable business model with the potential to benefit all Irish consumers.”
