Guardian Life has partnered with Nayya to offer personalised, online data-driven benefits experience to employers and employees during the open enrolment process.
Under the partnership, Nayya’s decision-making tool will be integrated into the Guardian Life enrolment experience.
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The platform leverages AI and data science to simplify the benefits enrolment experience by equipping employees with a decision-making tool.
Powered by API technology, Nayya’s tool is designed to help consumers make informed decisions during the open enrolment process.
Guardian Life head of group benefits Chris Smith said: “Employers have been expanding their benefit offerings to meet the evolving and diverse needs of their workforce over time, resulting in the need to improve and digitise benefits education as part of the enrollment strategy.
“By integrating Nayya into the Guardian Life enrolment experience, we will harness the power of data to help educate and guide employees through the benefits selection process.”
Guardian in its Workplace Benefits Study found that nearly 25% of employees feel open enrolment is “overwhelming and not very helpful.”
The study also revealed that a positive benefits experience leads contributes to an increase in workforce loyalty with overwhelming 79% of employees saying they will stay with their employer for more than five years.
Nayya CEO Sina Chehrazi said: “We’re excited to join forces with Guardian – an innovator in the voluntary benefits marketplace – to help consumers navigate an increasingly complex journey.
“Guardian is taking a bold approach – not only in curating personal consumer experiences – but in transforming consumer understanding of their employee benefits in ways that will change open enrolment and utilisation in the industry.”
Nayya is said to link over three billion external data points, including nearly 200 million rows of claims data, to offer confidential guidance on topics such as selecting voluntary benefits, comparing different health insurance options, HSA/401(K) education and finding cost-effective healthcare.
Guardian Life, who is an investor of the Nayya platform, will launch be launching the platform with companies that have over 50 staff.
