US-based insurer Hanover Insurance Group has launched a new digital platform, dubbed Insurago, to enable independent agents to easily acquire new customers.

Powered by CoverWallet, the platform allows independent agents to place their individual website link on social media or agency website.

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The platform also provides customers the flexibility to ask policy related questions to their agents and seek counselling at any time during buying process.

This tool is mainly launched for independent contractors, freelancers and self-employeed professionals who require professional liability insurance.

Using this tool, agents can acquire new customers including IT professionals, fitness professionals, consultants and healthcare professionals by directing them to the company’s website or social media channel.

Customers can view and print policies and download online insurance certificates in less than 15 minutes using this platform.

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The Hanover president specialty Bryan Salvatore said: “We continue to see an increase in the number of professionals who need specialized insurance coverages, especially with the prevalence of freelance work.

“We are excited to be able to offer our agents a tailored professional liability offering that allows them to acquire new business in an efficient way.”

The Hanover president of Hanover Agency Markets Richard Lavey said: “Our agent partners play a vital role in our digital and innovation efforts as we seek ways to help them engage with their customers in a rapidly changing marketplace.

“We believe Insurago presents the best of both worlds:  a digital selling solution for a fast-growing, underserved market paired with easy access to real life agent expertise for customers who may need guidance or support.

“We’re starting with our professional liability lines of business and in the future plan to expand into other areas of our business using the Insurago tool.”