Health Gorilla and ForMotiv have joined forces to offer data capture capabilities and advisory services to enterprise life insurance customers.
Life insurers will be able to leverage their services at pre-submission and post-submission stages of the application process to detect fraudulent behaviour and assess client risk.
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The partnership will allow insurers to leverage ForMotiv’s proprietary behavioural platform to detect fraudulent, misrepresented or malicious behaviours by users as well as use the data provided by Health Gorilla to make informed decisions while assessing client risk.
Health Gorilla vice president of life insurance Stacy Gill said: “We are excited to partner with ForMotiv as we expand our product offering for life insurance customers.
“This is a giant step forward and we are confident that this partnership will provide a more comprehensive solution to life insurance underwriters and risk-assessment evaluators.”
ForMotiv head of growth Woody Klemmer said: “Health Gorilla’s dataset is the perfect complement for ForMotiv as we continue delivering underwriting value to life insurance carriers.
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By GlobalData“Combining our behavioural dataset and predictive intent intelligence with Health Gorilla’s leading healthcare dataset will, together, help carriers understand user intent and improve underwriting accuracy.”
Health Gorilla uses FHIR-based clinical data APIs to provide life insurance underwriters with HIPAA-compliant, permission-based access to streamlined medical data.
ForMotiv, on the other hand, analyses unique behavioural data points as users engage with applications and forms to provide predictive intelligence on customer intent and transmits that data back to carriers during the workflow.
