There are three times as many health and wellbeing services offered through life insurance in 2019 than in 2018.

According to ActiveQuote, research from Defaqto found that out of 117 life insurance products, 47 of them offer a type of health and wellbeing service.

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In comparison, in July 2018, only 14 out of 103 life insurance products offered health and wellbeing services. This is more than three times less than in July 2019.

Health and wellbeing services include counselling and health phonelines, gym membership discounts, and online GP appointments. In addition, some offer career and CV advice, as well as debt and money management help.

Rod Jones, Head of Partnerships and Marketing at ActiveQuote, said: “When you think of life insurance you normally think of a policy that will pay out on your death, not one that can help you while you are alive and kicking.

“Being able to access services such as online GP appointments, as well as debt and money advice or career help are really interesting additional benefits to an insurance policy that you wouldn’t usually expect. You might associate life insurance as something that protects other people and not yourself.

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“It is great to see that the insurance industry has listened to the needs of its customers and has added more benefits to their life insurance policies.

“Every day we see headlines talking about the knock-on effect that stress and mental wellbeing has on our day to day lives, so to see more life insurance policies from 10 providers offering additional services to help you live a better life is very heartening.

“It just goes to show that life insurance isn’t necessarily just about death – just under half of all policies on the market are about helping you live a better life, with the benefit of discounted gym membership, online access to doctors and even help and advice on elderly care for a family member.”