Fitts Agency obtains quotes from multiple insurers to ensure clients receive the competitive pricing and coverage most suitable for their families, homes, or businesses. Credit: Nichcha / Shutterstock.

US-based insurance broker Higginbotham has strengthened its national footprint with the addition of 150-year family-owned company Fitts Agency in Tuscaloosa, Alabama.

The addition marks an expansion for Higginbotham in the Southeast US and follows its 2023 partnership with Alabama’s WRM Group.

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Fitts Agency obtains quotes from multiple insurers to ensure clients receive competitive pricing and coverage most suitable for their families, homes, or businesses.

The latest move is expected to provide the Fitts team with additional resources to support its clients and facilitate a succession plan for the agency’s future.

MarshBerry was the financial adviser to Fitts Agency for the deal.

Reid said: “We’re proud to put our resources behind a firm that shares our cultural and community values. This is a true, family-run local business. Every partner is from Tuscaloosa and every client relationship reflects the firm’s deep, long-trusted ties to their community and region.”

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Fitts Agency CEO Forrest Fitts said: “Our commitment to service and dedication to employee welfare is a perfect fit with Higginbotham’s culture, and our partnership will enable us to best serve our clients and help them maintain a competitive advantage.

Higginbotham chairman and CEO Rusty Reid noted: “We’re proud to put our resources behind a firm that shares our cultural and community values. This is a true, family-run local business. Every partner is from Tuscaloosa and every client relationship reflects the firm’s deep, long-trusted ties to their community and region.”

This August, Higginbotham partnered with Cassidy & Company in Tampa, Florida, to enhance its speciality life insurance planning expertise .