Providing a solid boost to
its distribution reach, Aviva has been appointed as a preferred
strategic partner by UK bank HSBC in the UK and Europe.
In addition, HSBC announced
that it had extended a five-year exclusive general insurance
distribution deal with Aviva signed in 2007 for home, travel and
creditor business in the UK until 2016.
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Chief executive of Aviva’s UK
business Mark Hodges said: “As a leading bancassurance provider in
the UK and Europe, and an HSBC preferred partner, we are in the
unique position of being able to offer a range of market-leading
life and general insurance products.
“I am optimistic that this
product breadth will lead to further opportunities with
HSBC.”
Hodges added that
bancassurance provides significant scope growth and as a key part
of its multi-distribution strategy is an area it is focused on
growing.
Aviva already has more than
100 bancassurance partnerships.
