India’s SBI Life Insurance appoints new MD and CEO

Atanu Sen has been
appointed managing director and chief executive officer of Indian
private life insurer SBI Life Insurance.

Sen has taken over from
Mr M. N. Rao, who retired on 31 August 2012.

Prior to this
appointment, Sen was deputy managing director and chief credit and
risk officer of SBI.

Commenting on his
appointment, Sen said: “Given the evolutionary phase, the sector is
witnessing, this will be a challenging assignment.”

“Continuing to leverage
SBI’s strong brand equity, my mandate will be to focus on impacting
a profitable growth and extending the reach of life insurance to
the farthest corners of the country, thus driving life insurance
penetration”.

SBI Life Insurance is a
joint venture between (SBI) and BNP Paribas Cardif. SBI owns 74% of
the total capital and BNP Paribas Cardif the remaining
26%.

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