vipHomeLink, a digital home management solution provider, has raised $1.4m in second round of funding from a group of private insurtech investors.

The company’s digital, interactive tool enables homeowners to care their home proactively and avoid costly repairs and decrease insurance claims.

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vipHomeLink provides dynamic user profile, insights, customised maintenance alerts and expert ‘vipTIPS’ to help homeowners make their home more safer.

vipHomeLink founder Geoff Martin said: “We are bringing technology into the experience of home ownership. We are really excited to have the backing of such sophisticated and supportive investors in the rapidly growing insurance-technology segment.

“As a disruptor in the insurTech category, this capital raising will enable us to hire key staff, further improve our platform and scale our business across the US.”

Alfred Bentley said: “This funding will help us accelerate development of our smart-home application, add more engaging features to our member portal, leverage AI and realise our full vision of revolutionising homeownership.”

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The company has appointed Rich Ward as the new vice president of strategic partnerships. He will lead the company’s corporate partnerships with insurers to offer the vipHomeLink solution to their policyholders to slash the risk of home insurance claims and avoid preventable losses.

Earlier, Rich acted as the senior vice president of digital for the insurance practice of Pitney Bowes. He started his career as an underwriter for Liberty Mutual Insurance Company.

Also, Jeff Roos has been named as the new vice president of content where he will manage the creation of engaging and informative multi-channel content and recommendation.