Liberty Specialty Markets (LSM), part of Liberty Mutual Group, has partnered with Baobab Insurance to introduce an e-crime insurance product. 

This collaboration provides small and medium-sized enterprises (SMEs) with a tailored solution to protect against digital fraud risks including CEO fraud and deepfakes. 

Backed by LSM’s capacity, the offering is available from this month. It will be integrated into the cyber application process in a “timely manner”, stated the company.  

Baobab Insurance will handle broker sales, product development and underwriting.  

The stand-alone product has an insured sum of up to €5m ($5.46m) and is said to be a first for SMEs.  

Baobab Insurance’s approach to risk assessment for the e-crime insurance product involves five key questions – the number of employees, annual turnover, operations in sanctioned countries, the implementation of a dual control principle for invoicing and current fraud prevention measures.  

LSM Germany general manager Michael Harth said: “As a specialist insurer, it was important for us to find a partner with in-depth expertise in the area of cyber risks. With Baobab, we have exactly this specialist at our side. Together, we are launching a product on the market that finally provides SMEs with efficient protection against e-crime – without an excessive application process.” 

Baobab Insurance co-founder and managing director Vincenz Klemm stated: “Issues such as CEO fraud and deepfakes are a real threat to SMEs. Together with our existing cyber and IT liability insurance policies, we are now offering these companies a comprehensive range of services. In line with our strategy, we are thus positioning ourselves as a digital specialist insurer for technical risks.” 

Earlier this month, LSM made headlines as an early adopter of Neuron, a digital trading platform developed by WTW.