This collaboration offers advisors and agents access to a comprehensive range of standardised carrier products and advanced digital tools, all in one intuitive platform. Credit: Shutter z/Shutterstock.

Luma and iPipeline have developed a fully integrated solution that eases and streamlines workflows for brokerage general agencies (BGAs), independent marketing organisations (IMOs) and broker-dealers, while also boosting control and accuracy. 

The solution is aimed at enhancing efficiency at every stage of the annuity and life insurance sales process. 

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This collaboration offers advisors and agents access to a comprehensive range of standardised carrier products and advanced digital tools, all in one intuitive platform.  

Key features of the solution include streamlined new business processing, a unified order entry interface that standardises products across carriers, and carrier-managed product rules and forms to ensure suitability of both carriers and distributors. 

These tools have been designed to help agents save valuable time, while empowering them to provide a higher standard of service and develop stronger relationships with clients. 

By integrating advanced digital tools into a seamless, all-in-one platform, Luma’s collaboration with iPipeline will empower advisors and agents to deliver personalised, efficient solutions tailored to each client’s unique needs, thereby boosting superior client outcomes. 

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Luma insurance products head and MD Jay Charles said: “Our collaboration with iPipeline underscores our commitment to providing innovative technology that enhances the efficiency and effectiveness of advisors and agents handling annuity and life insurance solutions for their clients.”

iPipeline chief revenue officer Joe Yurich said: “This partnership couples the dynamic compliance and order management system of iPipeline’s AFFIRM with Luma’s award-winning platform to support life insurance and annuities. 

“The result is a streamlined integration that offers advisors and agents the ability to automate annuity sales and seamlessly manage the entire application process for their clients. We are delighted to be able to provide advisors and agents with a way to speed up and simplify their workflows, while easily adapting to evolving regulatory requirements.” 

Earlier this month, Luma Financial Technologies, which specialises in structured products and insurance solutions, expanded into the life insurance segment.   

Its platform is reputed to be the first to offer an end-to-end solution that brings together life insurance and annuities.