Insurance broker Madanes Insurance Agency has implemented the Novidea insurance management platform, marking a significant milestone in its digital transformation journey.  

The new system is now fully operational, enhancing the agency’s customer service capabilities. 

Madanes, a broker specialising in complex insurance schemes across various sectors, such as liability, property, health, risk management and claims management, manages a vast customer base and handles thousands of inquiries daily.  

It required a platform to streamline its operations and chose Novidea for its global experience and comprehensive support for the insurance distribution lifecycle. 

The transition to Novidea’s platform has digitised all operational and business processes at Madanes, integrating external and internal data sources.  

This integration has created a unified information repository, providing a 360-degree view of customer profiles.  

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All these profiles encompass insurance products, claims, payments, and more, aiding agents in offering tailored risk products at competitive prices. 

Customers of Madanes now benefit from a multi-channel communication system, including WhatsApp, SMS, email, and phone, allowing for convenient contact and swift responses.  

Novidea’s cloud-native, data-driven system, with its open API architecture, empowers brokers, agents, MGAs, and carriers to modernise the insurance distribution process from start to finish. 

Madanes Insurance Agency CEO Boaz Rubin said: “With the implementation of Novidea’s platform, we have completed an end-to-end digital transformation that is expected to yield unprecedented operational efficiency, and the provision of efficient, fast and high-quality service to our policyholders, with 80,000 insurance claims submitted each year.  

“The integration of multiple data sources and the insights presented by the Novidea platform enable us to conduct in-depth analysis and map the risks to which the business and insureds are exposed.” 

Novidea founder and CEO Roi Agababa added: “This growing demand for innovative technological solutions seeks to improve data quality and access, provide a smooth digital customer experience, and streamline processes.

“We are excited that Madanes has stepped into the technological forefront of the insurance industry, which will help it maintain its leadership in the market, both in terms of service and customer experience and in operational efficiency metrics.”