Insurance broker Marsh has introduced a pet insurance programme for cats and dogs in the US.

Dubbed TrustedPals, the next-generation programme is the result of Marsh’s tie-up with Zurich North America and backed by Marsh’s Bluestream platform.

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The programme provides flexible co-payments, limits, and deductibles, and enables consumers to secure quotes, buy insurance, and report claims quickly, the insurer noted.

Plans are on to add other features to the programme eventually such as a real-time lost pet finding service, annual rewards for pets without any claim, and an artificial intelligence-based self-service feature to support pet insurance management.

At the same time, the insurer will donate 1% of profits from the programme to those organisations that support abandoned pets.

Pet owners can directly access the new offering at TrustedPals.com through the affinity marketplace.

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The programme can also be accessed via employer-sponsored voluntary benefit programmes brokered by Mercer.

Marsh president and CEO of Insurance Services Group Kevin Tobin said: “With TrustedPals, we are making it easy to purchase comprehensive, affordable pet insurance benefits that put the needs of pets first.”

Recent developments at Marsh  

Last month, Marsh trialled a blockchain-powered digital placement platform called Risk Exchange.

Marsh was recently also in the news for its partnership with Arch Insurance (UK). The alliance led to the launch of Blue Vault, an insurance product for digital assets.