MassMutual has rolled out its new online insurance platform known as ValoraLife.com, enabling families in Houston to buy affordable life insurance plans online.

At ValoraLife.com, families can apply, get approved and purchase one of two easy-to-understand term life insurance options in about 30 minutes.

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Currently ValoraLife.com is available in English and will be available in Spanish in mid-July.

Bilingual ValoraLife customer service representatives can help through online chat or via phone if needed.

MassMutual vice president and ValoraLife general manager Eduardo Casas said: "Life insurance is a fundamental financial safety net for what people value most: their families.

"But, many people in Houston and other cities, especially Latinos, told us they think the process of getting life insurance is too complicated and it’s too expensive – even though they believe it is important."

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The MassMutual life insurance policies are currently offered to Texas residents only.