Krishnan brings more than 25 years of experience in the sports industry to Miller. Credit: Fancy Crave on Unsplash.

Specialist reinsurance broker Miller has hired Siva Krishnan as head of sports and entertainment for the Asia-Pacific region.

This move is part of the company’s strategy to extend its leading sports and entertainment business into new markets.

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Krishnan brings more than 25 years of experience in the sports industry to Miller, having previously worked as an independent sports business consultant for three years.

His expertise spans sports business and events management, with a background that includes insurance buying and the provision of insurance clauses in contracts for events.

Earlier, he had stints at the Singapore Sports Council and ESPN STAR.

The appointment of Krishnan is a continuation of Miller’s expansion of its market-leading sports and entertainment team.

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The company aims to bring its specialist capabilities to new geographies, aligning with its broader growth strategy.

For the Asia-Pacific region, the focus will be on live events, sporting events and tours, sport associations, as well as film and TV.

This latest appointment follows a series of hires by Miller in Asia, including the recent addition of Edward Cheak as head of credit and political risk insurance Asia.

Miller head of sports and entertainment Tim Nagle expressed enthusiasm about the expansion, stating: “This marks an exciting step forward for both Miller and our sports and entertainment offering. Through Siva’s appointment, we now have a fully developed solution in the UK, Europe and Asia, demonstrating our commitment to specialty risk and underscoring our strategy to get even closer to customers and offer the best products and services to them.”

 Miller head of Asia Ron Whyte noted: “Siva’s appointment further demonstrates the strong trajectory we are on as we continue to expand our presence in Asia. This marks the latest step in elevating our offering to clients in the region, and I greatly look forward to welcoming him to the team.”

Miller has been making headlines with its recent purchase of 4809 Brokers, a Swiss reinsurance capital advisory company, and the earlier acquisition of Madrid-based commercial insurance broker Bruzon in May 2024.