The events include the ASEAN Mitsubishi Electric Cup 2024 and the ASEAN Club Championship Shopee Cup. Credit: awstoys/Shutterstock.

General insurer MSIG has become the official insurance partner of the AFF’s national team and club events.  

The events include the ASEAN Mitsubishi Electric Cup 2024, the ASEAN Club Championship Shopee Cup, the ASEAN Women’s Championship and the ASEAN U-23 Championship, which are collectively branded as ASEAN United FC. 

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The partnership was facilitated by global sports marketing agency SPORTFIVE, commercial partner of AFF. 

MSIG Asia CEO Clemens Philippi said: “Through this partnership, we want to celebrate the spirit of the sport while empowering communities across ASEAN [Association of South East Asian Nations] to achieve their goals and reach greater heights, and to be confident in the protection MSIG provides so they can focus on their pursuits and adventures.” 

SPORTFIVE APAC president and chairman Seamus O’Brien said: “ASEAN’s four leading events, united under the ASEAN United FC platform, will strongly position MSIG at the heart of ASEAN football and its community of hundreds of millions of passionate fans, as it focuses on increasing its market share in the region.” 

MSIG, a member of MS&AD Insurance Group Holdings and a wholly owned subsidiary of Mitsui Sumitomo Insurance, offers a wide array of personal and commercial insurance products and solutions. 

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With its headquarters in Tokyo, MSIG has a global presence in 48 countries and regions, including each of the ten ASEAN markets. 

MSIG has established joint ventures in the ASEAN region, such as BPI MS Insurance in the Philippines, KBZMS Insurance in Myanmar and MSIG Sokxay Insurance in Laos.  

Furthermore, MSIG Life in Indonesia, formerly called Sinarmas MSIG Life, is part of its extensive regional network. 

Recently, MSIG Singapore teamed up with pet products distributor Silversky and insurtech company Stere Asia to launch a digital pet insurance product for customers in Singapore.