Nationwide has also made venture capital investment in insurtech Insurify. Credit: Gerd Altmann from Pixabay.

American insurance giant Nationwide has joined forces with AI-driven insurance comparison platform Insurify to offer its customers more choices.

Nationwide will leverage its partnership with Insurify to offer its customers a tailored car insurance purchase experience.

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It will allow them to compare car insurance quotes, coverage, and policies from Nationwide and other insurers at the same place.

Furthermore, the consumers can track discounts available on a specific policy and buy certain policies directly from the site.

Nationwide said that it will make its Digital Brokerage solution available to clients and partners in all states over time.

Insurify CEO and founder Snejina Zacharia said: “Nationwide has been a great partner for Insurify over the years and we are excited to enable their vision to better service customers on

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Nationwide.com or through their strategic partnerships with other major brands.

“Our strategic partnership is a testament of the growing trend that consumers want choice and transparency.”

Nationwide has also made venture capital investment in Cambridge, Massachusetts-based insurtech Insurify.

Nationwide corporate development senior VP Angie Klet said: “This new collaboration with Insurify is a great example of how Nationwide is leveraging our relationships with insurtech partners to make our breadth of products and solutions available to our customers and partners.”

In April this year, Toyota Insurance Management Solutions collaborated with Insurify and in May it launched its first international office in Sofia, Bulgaria.