The BGL Group has
launched a new entrant into the UK life insurance market called
Beagle Street.
Beagle Street Life insurance provides
customers with instant cover, as soon as they buy, with no need for
medicals, according to the BGL Group.
It said the majority of customers are
expected to purchase entirely online, although a team of telephone
advisors are on hand if customers prefer.
Cover for Beagle Street is underwritten by
Scottish Friendly Assurance Society Limited.
Matthew Gledhill, director of Beagle
Street, said: “The group always looks to enter markets where we can
add value, and we first spotted the opportunity to move into the
life market around 18 months ago. It’s a sector that is quite
antiquated when it comes to distribution, and customers are ready
for a more user-friendly way to buy cover.”