Insuritas’ financial institution clients can now access a variety of pet insurance plans including those covering illness and injury and wellness. Credit: Bonnie Kittle on Unsplash.

Odie Pet Insurance has formed an alliance with Insuritas, aiming to integrate pet insurance into financial services.

This collaboration will incorporate Odie’s pet insurance offerings into Insuritas’ BUNDLE platform, providing a streamlined insurance solution for pet owners.

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The BUNDLE platform embeds insurance agency solutions into financial institution ecosystems.

With the latest tie-up, Insuritas’ financial institution clients can access a variety of pet insurance plans including those covering illness and injury, accident only and wellness.

Commenting on the partnership’s value to its clients, Insuritas president and CEO Jeffrey Chesky said: “For over two decades, BUNDLE has empowered banks and credit unions to offer essential insurance products that meet their customers’ needs. We are extremely pleased to incorporate Odie’s pet insurance coverage into an already comprehensive portfolio of protection products.”

Odie claims that Insuritas has seen a significant uptake in its pet insurance offerings since the collaboration’s launch in late 2023. Statistics show that 20% of online inquiries resulted in quotes, and nearly 33% of those quotes led to policy purchases.

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This trend supports the growing preference for online insurance transactions and aligns with Insuritas’ future plans to introduce more online protection products.

In the US, where only 4% of pets are insured, the rising costs of veterinary care presents a financial challenge for pet owners. The Odie-Insuritas alliance highlights the demand for affordable and comprehensive pet insurance solutions.

Odie CEO and co-founder Miles Thorson stated: “With Odie’s ‘pet insurance as a solution platform, we make it simple for strategic partners to gain a competitive edge in the marketplace by efficiently launching a new line of business.

“We are thrilled to partner with Insuritas to power their pet insurance solution across their ecosystem of financial institutions, enhancing their service offerings and furthering our mission of coverage accessibility.”

Earlier this year, Odie Pet Insurance collaborated with Tigerless Insurance to broaden the reach of pet insurance to international communities in the US.